Mobile apps traffic

User acquisition for apps, measured on retention and revenue.

We scale installs that keep opening your app, optimising to the in-app events that matter instead of cost per install alone.

Schedule an appointmentSee the ad formats
Optimised to
In-app events and revenue
Measurement
Your attribution partner
Devices
iOS and Android targeting
Mobile apps: Installs and in-app events
The funnel

Where we focus in the app funnel.

We track every stage, so budget follows the traffic that reaches the end, not just the first click.

  1. ImpressionPlacement and creative quality
  2. InstallCost per install
  3. Key eventCost per activated user
  4. Paying userRevenue per user
Mobile apps, up close

Installs that keep opening your app.

From the store page to the in-app events that bring revenue.

Store installs

Visitors who land on your store page with clear intent, ready to install.

Every kind of app

Utility, lifestyle, finance, games and more, each with creative that explains it.

In-app events

Campaigns optimised to activation, subscription and purchase, not installs alone.

Ad formats

Formats that work for app offers.

Every test plan mixes the formats that suit your offer and countries, then moves budget to whichever converts at your target cost. Each one is shown with an example ad.

Push

Web-to-app flows for utility and lifestyle apps.

  • Reaches subscribers on the lock screen and the desktop
  • A short message with an image and your call to action
  • Works for first sign-ups and for bringing users back
Plan a push test

Native

Placements that explain the app before the download.

  • Matches the look of the articles around it
  • Placed in recommendation widgets on content sites
  • Suits advertorials and pre-landers
Plan a native test

Direct click

Visitors land on your store page with clear intent.

  • The visitor lands on your offer straight away
  • No ad is shown first, so the intent is clear
  • Fits pre-landers and short funnels
Plan a direct click test

Popunder

Fast testing across countries and devices.

  • Your landing page opens behind the site
  • Large volumes at a low cost per visit
  • Placement-level data to build a whitelist early
Plan a popunder test

In-page push

A notification-style banner inside the page, so it reaches iPhone, Android and desktop users alike.

  • Shown inside the page, with no subscription needed
  • Works on iPhone, Android and desktop alike
  • Notification-style creative with an image
Plan an in-page push test

Pop

After a click, your offer opens in a new window in front of the page, for quick reach.

  • Your offer opens in a new window over the page
  • Seen straight away, right after the click
  • Quick to launch, with placement-level data
Plan a pop test

Banner

Display banners in standard sizes on publisher sites, bought placement by placement.

  • Standard banner sizes for desktop and mobile
  • Image creative with your message and call to action
  • Bought by placement, with lists you can keep or block
Plan a banner test

Domain parking

Type-in visitors from parked, expired and misspelled domains, matched to your offer.

  • Type-in visitors from parked, expired and misspelled domains
  • Keyword traffic matched to the topic
  • No ad creative needed
Plan a domain parking test

Zero-click traffic

Redirect traffic that lands visitors on your offer without an ad click, bought by typo, keyword or domain topic.

  • Misspelled domainsVisitors who mistype a website address, sent straight to your app offer. Generic typos only, never trademarked brand names.
  • Keyword trafficVisits matched to the words people type, so the traffic fits the intent behind your app offer.
  • Parked domainsVisitors to parked, unused domains, redirected to your app offer when the domain topic matches.
Why ProplexAds

Why app growth advertisers work with us.

A media buying team that treats your budget as if it were its own.

Tracked to the result

Server-to-server postbacks match each conversion to the placement that sent it.

Compliance before launch

Creative, landing pages and targeting are checked against your vertical's rules before anything goes live.

Local-language creative

Every market gets creative written in its own language.

Every format in one plan

Push, in-page push, pop, popunder, banner, native, direct click and domain parking, tested side by side.

Test small, then scale

New formats and countries start with a test budget. Budget grows only where the numbers hold.

A report every week

Placement-level results, spend reconciliation and a call with your account manager.

Mobile apps case studies.

Campaigns from our case studies, with client names kept private.

Case studies for app offers are on the way. Meanwhile, see the results from our other campaigns.

See all case studies

Built for app store rules.

Compliance is planned before launch, not fixed after a rejection.

  • Creative that follows app store advertising rules.
  • iOS privacy respected: we work with SKAdNetwork data and your attribution partner's reporting.
  • Filtering for click spam, install farms and other mobile fraud.
  • Clear, honest descriptions of what the app does.
For publishers

Have traffic? We buy it.

Websites, apps and domain portfolios can sell their traffic to us, and we match it to offers like these. Terms are agreed before a single visit is sent.

  • Direct link
  • Pop and popunder
  • Push subscribers
  • In-page push
  • Banner zones
  • Native widgets
  • Domain and keyword traffic
Apply as a publisherHow publishing works
  1. ApplySend your sites, apps or domains, countries and monthly visits.
  2. ReviewWe check the source and quality of your traffic and reply within 4 business hours.
  3. IntegrateYou get a redirect link or a tag, with instructions for your setup.
  4. Get paidYou're paid on the schedule and with the method in your terms.

How we work together.

A clear path from the first call to scale, with a written report every week.

  1. Schedule an appointment

    A 30-minute call about your offer, countries, payout and budget.

  2. Plan and compliance check

    Formats, budget, tracking and the rules for your vertical agreed before anything goes live.

  3. Test launch

    A controlled test to measure real cost and quality in your countries.

  4. Scale what works

    Budget moves to the best placements, weak ones are cut, and you get a written report every week.

Questions about app campaigns.

Ask anything else in the chat, or schedule an appointment with our team.

Schedule an appointment

We work with your mobile measurement partner and set up postbacks so campaigns optimise to in-app events.

For the events that lead to revenue: activation, subscription or purchase. Cheap installs that never open the app are cut.

We combine SKAdNetwork data with your attribution partner's aggregated reports to judge sources and creative on iOS.

Talk to our app growth team.

Pick a time that suits you. We reply to every message within 4 business hours.

Schedule an appointmentMessage us on Telegram
Have traffic to sell? Apply as a publisher.
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